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Trade Shows

 

Trade shows and consumer exhibitions are perfect points of sale to launch new products or schemes and slope up the customer base. These are the most effective medium for manufacturers to reach their target, understanding their taste, preference and their latest pulse. This also enables a market study to determine the trend and manufacture products to their preference and gain market strength.

 

Most of the leading manufacturers spend up to 10% of their total advertising budget on trade fairs, the figure reaching as high as 40% in case of companies operating in the B2B sphere. The fairs generate enormous business opportunities for the trade fair organizers.

Not only consumer exhibitions, even business fairs also have a high point agenda for many companies to expand their business horizons. They have proved to be live platforms for perfect interactions to identify new sources and means to market the product. The biggest challenge for the organizers is to hunt for good sponsors, sell the stalls, attract the visitors and most importantly make the target audience aware of the fair and its purpose.